push beyond that which is expected, then expect MORE

figure out what to do with the letter “Q” when there are no U’s

the sum of all of the bad ideas and failed concepts that lead to success

the best ideas never realized are not innovation, but envy

incongruity

more work than genius

associate “connect the dots”

question “what if we tried this?” “why do we do that?”

observe

try it; what’s there to lose?  what’s there to gain?

do you see the path or do you only see gates on the path?